Everlast Colombia
Inversión
$1,974.01
-1.3% vs PYRevenue Atribuido
$12.34K
-14.5% vs PYROAS
6.25x
-13.4% vs PYCPA
$9.97
+65.1% vs PYCTR
2.19%
+19.0% vs PYImpresiones
636.5K
-32.2% vs PYClics
13.9K
-19.5% vs PYCompras
198
-40.2% vs PYInversión PY
$1,999.78
Revenue Atribuido PY
$14.44K
ROAS PY
7.22x
CPA PY
$6.04
CTR PY
1.84%
Impresiones PY
939.5K
Clics PY
17.3K
Compras PY
331
Campañas
| # | Campaña | Inversión | Revenue | ROAS | CPA | Compras | CTR | CPM | CPC | Alcance | Impresiones | Clics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1° | ▸ PRINCIPAL CBO - EVERLAST CO | $1,974.01 | $12.09K | 6.13x | $10.28 | 192 | 2.19% | $3.10 | $0.14 | 459.6K | 636.5K | 13.9K |
| └ | ▸ CONSOLIDADO - BROAD CO | $1,974.01 | $12.09K | 6.13x | $10.28 | 192 | 2.19% | $3.10 | $0.14 | 459.6K | 636.5K | 13.9K |
| └ | TEXTIL CABALLERO - VIDEO | $772.23 | $4,581.39 | 5.93x | $11.03 | 70 | 2.43% | $3.40 | $0.14 | 150.4K | 227.3K | 5515 |
| └ | PRIMA - FOTO | $607.37 | $3,698.76 | 6.09x | $9.07 | 67 | 1.93% | $2.44 | $0.13 | 189.5K | 249.4K | 4824 |
| └ | PRIMA - VIDEO | $266.42 | $1,696.96 | 6.37x | $9.19 | 29 | 1.84% | $3.55 | $0.19 | 60.4K | 75.1K | 1380 |
| └ | TEXTIL DAMA - VIDEO | $166.47 | $826.81 | 4.97x | $16.65 | 10 | 3.37% | $4.66 | $0.14 | 26.2K | 35.7K | 1204 |
| └ | BOXEO - VIDEO | $132.63 | $1,291.04 | 9.73x | $8.29 | 16 | 2.12% | $3.16 | $0.15 | 27.2K | 41.9K | 888 |
| └ | PRIMA ROPA - VIDEO | $19.97 | — | N/A | — | 0 | 1.2% | $5.08 | $0.42 | 3285 | 3928 | 47 |
| └ | AGOSTO-2026-MOCHILAS | $6.32 | — | N/A | — | 0 | 1.18% | $2.66 | $0.23 | 1904 | 2379 | 28 |
| └ | PRIMA ROPA - FOTO | $2.11 | — | N/A | — | 0 | 2.88% | $2.90 | $0.10 | 602 | 728 | 21 |
| └ | AGOSTO-2026-YOGA | $0.49 | — | N/A | — | 0 | 4.85% | $4.76 | $0.10 | 89 | 103 | 5 |
| 2° | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS v2 | $0.00 | $104.41 | N/A | $0.00 | 3 | — | — | — | — | 0 | 0 |
| └ | ▸ Q2 FITNESS MASC ADVANTAGE | $0.00 | $104.41 | N/A | $0.00 | 3 | — | — | — | — | 0 | 0 |
| └ | FITNESS MASC VIDEOS JUN26 | $0.00 | $104.41 | N/A | $0.00 | 3 | — | — | — | — | 0 | 0 |
| └ | ▸ Q2 FITNESS FEM ADVANTAGE | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
| └ | FITNESS FEM FOTOS JUN26 | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
| 3° | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO v2 | $0.00 | $145.27 | N/A | $0.00 | 3 | — | — | — | — | 0 | 0 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $0.00 | $145.27 | N/A | $0.00 | 3 | — | — | — | — | 0 | 0 |
| └ | BOXEO Q2 FOTOS - JUN26 | $0.00 | $145.27 | N/A | $0.00 | 3 | — | — | — | — | 0 | 0 |
| └ | BOXEO Q2 VIDEOS - JUN26 | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
Análisis inteligente
✦
ROAS 6.25x — por encima del objetivo 3x
Cada peso invertido retorna 6.25x en revenue. Las campañas de performance están generando retorno sólido.
✦
CTR 2.19% — buen engagement
El CTR supera el benchmark del 2%. Los anuncios generan alta atracción en el feed — creatividades eficientes.
✦
Oportunidad: 13.20% conversión post-carrito
Solo 198 de 1500 carritos se convierten (benchmark: 45%). Retargeting de carrito abandonado puede recuperar hasta 3x más ventas.
✦
Revenue Meta -14.49% vs año anterior
El revenue atribuido a Meta Ads cayó vs el año anterior. Revisar estrategia de campañas y segmentación.
Inversión vs Revenue diario
Embudo de conversión
Impresiones
636.5K
top
Alcance
459.6K
72.2% Ref: 50%
Clics
13.9K
3.0% Ref: 1.5%
Add to Cart
1500
10.8% Ref: 7%
Checkout
503
33.5% Ref: 15%
Compras
198
39.4% Ref: 45%