Everlast Colombia
Inversión
$6,155.53
-1.6% vs PYRevenue Atribuido
$29.28K
-46.4% vs PYROAS
4.76x
-45.5% vs PYCPA
$12.69
+157.4% vs PYCTR
1.95%
+9.6% vs PYImpresiones
2.3M
-21.3% vs PYClics
44.7K
-13.9% vs PYCompras
485
-61.8% vs PYInversión PY
$6,257.13
Revenue Atribuido PY
$54.67K
ROAS PY
8.74x
CPA PY
$4.93
CTR PY
1.78%
Impresiones PY
2.9M
Clics PY
51.9K
Compras PY
1269
Campañas
| # | Campaña | Inversión | Revenue | ROAS | CPA | Compras | CTR | CPM | CPC | Alcance | Impresiones | Clics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1° | ▸ PRINCIPAL CBO - EVERLAST CO | $2,368.65 | $13.50K | 5.70x | $11.07 | 214 | 2.14% | $3.06 | $0.14 | 563.8K | 774.1K | 16.6K |
| └ | ▸ CONSOLIDADO - BROAD CO | $2,368.65 | $13.50K | 5.70x | $11.07 | 214 | 2.14% | $3.06 | $0.14 | 563.8K | 774.1K | 16.6K |
| └ | TEXTIL CABALLERO - VIDEO | $927.14 | $5,101.37 | 5.50x | $11.59 | 80 | 2.34% | $3.32 | $0.14 | 188.1K | 279.3K | 6535 |
| └ | PRIMA - FOTO | $607.37 | $3,824.20 | 6.30x | $8.93 | 68 | 1.93% | $2.44 | $0.13 | 189.5K | 249.4K | 4824 |
| └ | PRIMA - VIDEO | $266.42 | $1,696.96 | 6.37x | $9.19 | 29 | 1.84% | $3.55 | $0.19 | 60.4K | 75.1K | 1380 |
| └ | TEXTIL DAMA - VIDEO | $236.17 | $920.58 | 3.90x | $19.68 | 12 | 3.24% | $4.49 | $0.14 | 39.6K | 52.6K | 1704 |
| └ | BOXEO - VIDEO | $154.78 | $1,291.04 | 8.34x | $9.67 | 16 | 2.17% | $3.05 | $0.14 | 34.2K | 50.8K | 1105 |
| └ | AGOSTO-2026-MOCHILAS | $127.85 | $437.18 | 3.42x | $18.26 | 7 | 1.45% | $2.28 | $0.16 | 43.2K | 56.1K | 814 |
| └ | AGOSTO-2026-YOGA | $26.84 | $233.50 | 8.70x | $13.42 | 2 | 2.5% | $4.39 | $0.18 | 4942 | 6112 | 153 |
| └ | PRIMA ROPA - VIDEO | $19.97 | — | N/A | — | 0 | 1.2% | $5.08 | $0.42 | 3285 | 3928 | 47 |
| └ | PRIMA ROPA - FOTO | $2.11 | — | N/A | — | 0 | 2.88% | $2.90 | $0.10 | 602 | 728 | 21 |
| 2° | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS v2 | $1,162.79 | $5,035.05 | 4.33x | $13.52 | 86 | 2.08% | $3.00 | $0.14 | 267.3K | 387.0K | 8042 |
| └ | ▸ Q2 FITNESS MASC ADVANTAGE | $688.47 | $2,713.51 | 3.94x | $13.50 | 51 | 2.01% | $3.10 | $0.15 | 150.8K | 222.2K | 4473 |
| └ | FITNESS MASC VIDEOS JUN26 | $320.00 | $1,127.17 | 3.52x | $13.91 | 23 | 1.98% | $3.45 | $0.17 | 59.3K | 92.8K | 1841 |
| └ | FITNESS MASC FOTOS | $288.98 | $1,313.07 | 4.54x | $13.14 | 22 | 2.02% | $2.82 | $0.14 | 71.1K | 102.6K | 2078 |
| └ | FITNESS MASC FOTOS JUN26 | $40.61 | $143.58 | 3.54x | $13.54 | 3 | 2.01% | $2.56 | $0.13 | 11.3K | 15.8K | 319 |
| └ | FITNESS MASC VIDEOS | $19.70 | $46.26 | 2.35x | $6.57 | 3 | 2.52% | $4.59 | $0.18 | 3404 | 4292 | 108 |
| └ | PAPA FOTOS - JUN26 - MASC | $17.06 | — | N/A | — | 0 | 1.82% | $2.96 | $0.16 | 4913 | 5756 | 105 |
| └ | PAPA VIDEOS - JUN26 - MASC | $2.12 | — | N/A | — | 0 | 2.52% | $2.43 | $0.10 | 790 | 874 | 22 |
| └ | ▸ Q2 FITNESS FEM ADVANTAGE | $474.32 | $2,321.54 | 4.89x | $13.55 | 35 | 2.17% | $2.88 | $0.13 | 116.5K | 164.8K | 3569 |
| └ | FITNESS FEM FOTOS JUN26 | $320.78 | $1,242.02 | 3.87x | $15.28 | 21 | 2.03% | $2.72 | $0.13 | 81.0K | 118.1K | 2403 |
| └ | FITNESS FEM FOTOS | $68.18 | $528.17 | 7.75x | $13.64 | 5 | 2.19% | $2.70 | $0.12 | 18.9K | 25.3K | 552 |
| └ | FITNESS FEM VIDEOS | $66.20 | $515.64 | 7.79x | $8.28 | 8 | 3.17% | $4.34 | $0.14 | 11.5K | 15.2K | 483 |
| └ | FITNESS FEM VIDEOS JUN26 | $19.16 | $35.71 | 1.86x | $19.16 | 1 | 2.12% | $3.10 | $0.15 | 5091 | 6177 | 131 |
| 3° | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO v2 | $1,043.84 | $5,628.12 | 5.39x | $13.56 | 77 | 1.95% | $2.24 | $0.12 | 289.1K | 465.1K | 9074 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $1,043.84 | $5,628.12 | 5.39x | $13.56 | 77 | 1.95% | $2.24 | $0.12 | 289.1K | 465.1K | 9074 |
| └ | BOXEO Q2 FOTOS - JUN26 | $456.49 | $3,029.74 | 6.64x | $13.43 | 34 | 1.7% | $2.05 | $0.12 | 136.2K | 222.8K | 3790 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $406.70 | $1,963.15 | 4.83x | $13.56 | 30 | 2.37% | $2.36 | $0.10 | 102.2K | 172.1K | 4074 |
| └ | PAPA FOTOS - JUN26 - BOXEO | $93.73 | $286.15 | 3.05x | $15.62 | 6 | 1.83% | $2.72 | $0.15 | 23.5K | 34.5K | 631 |
| └ | BOXEO Q2 VIDEOS - JUN26 | $36.92 | $259.06 | 7.02x | $9.23 | 4 | 1.45% | $2.50 | $0.17 | 11.4K | 14.7K | 213 |
| └ | PAPA VIDEOS - JUN26 - BOXEO | $26.74 | $46.94 | 1.76x | $26.74 | 1 | 1.49% | $2.56 | $0.17 | 7432 | 10.4K | 155 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $23.26 | $43.08 | 1.85x | $11.63 | 2 | 2% | $2.21 | $0.11 | 8385 | 10.5K | 211 |
| 4 | ▸ 20-OFF MAYO 2026 PV60 ABIERTA | $998.11 | $4,358.14 | 4.37x | $11.21 | 89 | 1.51% | $2.26 | $0.15 | 283.7K | 441.7K | 6673 |
| └ | ▸ 20-OFF ACCESORIOS MAYO 2026 PV60 | $747.65 | $2,959.80 | 3.96x | $11.87 | 63 | 1.57% | $2.18 | $0.14 | 222.0K | 343.7K | 5390 |
| └ | ACCESORIOS OFF VIDEOS - MAYO26 | $708.85 | $2,792.15 | 3.94x | $11.81 | 60 | 1.57% | $2.16 | $0.14 | 209.7K | 328.0K | 5139 |
| └ | ACCESORIOS OFF FOTOS - MAYO26 | $38.80 | $167.65 | 4.32x | $12.93 | 3 | 1.6% | $2.47 | $0.15 | 12.3K | 15.7K | 251 |
| └ | ▸ 20-OFF BOXEO-ROPA MAYO 2026 PV60 | $250.46 | $1,398.34 | 5.58x | $9.63 | 26 | 1.31% | $2.56 | $0.20 | 61.7K | 98.0K | 1283 |
| └ | BOXEO-ROPA OFF VIDEOS - MAYO26 | $198.25 | $1,227.16 | 6.19x | $9.91 | 20 | 1.3% | $2.49 | $0.19 | 49.2K | 79.8K | 1034 |
| └ | BOXEO-ROPA OFF FOTOS - MAYO26 - Copia | $52.21 | $171.18 | 3.28x | $8.70 | 6 | 1.36% | $2.86 | $0.21 | 12.5K | 18.3K | 249 |
| 5 | ▸ PAPA JUNIO 2026 PV60 ABIERTA | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | ▸ PAPA JUNIO 2026 PV90 ATC | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | PAPA FOTOS - JUN26 | $428.22 | $422.97 | 0.99x | $35.69 | 12 | 2.34% | $2.84 | $0.12 | 102.2K | 150.8K | 3524 |
| └ | PAPA VIDEOS - JUN26 | $153.92 | $242.91 | 1.58x | $25.65 | 6 | 1.1% | $2.20 | $0.20 | 49.3K | 70.0K | 768 |
| 6 | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO | $0.00 | $83.30 | N/A | $0.00 | 1 | — | — | — | — | 0 | 0 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $0.00 | $83.30 | N/A | $0.00 | 1 | — | — | — | — | 0 | 0 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $0.00 | $83.30 | N/A | $0.00 | 1 | — | — | — | — | 0 | 0 |
| 7 | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
| └ | ▸ Q2 FITNESS MASCULINO ADVANTAGE | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
| └ | FITNESS FOTOS - ABRIL 2026 | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
| └ | ▸ Q2 FITNESS FEMENINO ADAVANTAGE | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
Análisis inteligente
✦
ROAS 4.76x — por encima del objetivo 3x
Cada peso invertido retorna 4.76x en revenue. Las campañas de performance están generando retorno sólido.
✦
CTR 1.95% — margen de mejora
CTR entre 1–2%. Probar variaciones de copy y nuevas creatividades. Pequeñas mejoras aquí impactan todo el funnel.
✦
Oportunidad: 9.75% conversión post-carrito
Solo 485 de 4972 carritos se convierten (benchmark: 45%). Retargeting de carrito abandonado puede recuperar hasta 3x más ventas.
✦
Revenue Meta -46.45% vs año anterior
El revenue atribuido a Meta Ads cayó vs el año anterior. Revisar estrategia de campañas y segmentación.
Inversión vs Revenue diario
Embudo de conversión
Impresiones
2.3M
top
Alcance
1.6M
68.0% Ref: 50%
Clics
44.7K
2.9% Ref: 1.5%
Add to Cart
4972
11.1% Ref: 7%
Checkout
2429
48.9% Ref: 15%
Compras
485
20.0% Ref: 45%